Nigeria’s Minister of Youth and Sports, Sunday Dare has described the recent support Nigerian football received with lucrative deals from some private companies as a big boost to funding of the game in the country.
Amaju Pinnick-led Nigeria Football Federation (NFF) took turn to unveil companies such as MTN, Baba Ijebu and Air Peace as corporate partners to bring more funds on the table to finance the Nigerian football. This, the Minister of Sports, said would go a long way in getting more money to finance programmes of all the national teams in both male and female categories.
While speaking with Saturday Punch, Sunday Dare said: “We have seen that the issue of resources has always been the elephant in the room, a big problem so to say. How do we get enough resources for allowances, for bonuses, for wining and for all of that? Now you have seen that when we started we kept emphasising public-private partnership, to either adopt an athlete or adopt a team, just the whole idea of leveraging private sector money for sports development.
“We have seen the NFF buy into that, we have seen efforts of several of them coming to feature. We got Baba Ijebu of Premier Lotto sign a N300m agreement with NFF to support our national teams, it was delivered.
“Two weeks ago, we saw MTN sign something much higher with the NFF to sponsor our national teams. A week earlier, we had Air Peace sign a N300m to deliver.
“As I speak, the ink is just about drying on Stanbic IBTC to deliver. Now if these come together, we are able to prepare our team, there is a lot of focus, we are able to bring in the necessary technical crew that we need to prepare them, we will definitely do well.”