Big Brother Naija housemate, Eloswag, has elicited reactions on social media for what appears to be a subtle campaign for Peter Obi, the presidential candidate of the Labour Party in the 2023 general elections.
Eloswag, who on Monday emerged the first Head of House for season seven, was seen wearing a hoodie bearing the inscription “Be Obedient and Useful”.
The words resonate with Obi supporters who are popularly known as ‘Obidients’.
When Obi announced Yusuf Baba-Ahmed as his running mate, Obidients quickly coined the slogan “Be Obidient and Yusful” to drive their campaign.
Some Obidients took to Twitter to celebrate Eloswag for identifying with them.
Obidients gather here oo… how’s this Eloswag merch of #Obidatti2023 not trending? Y’all that said BBN is a distraction come and see ooo Peter Obi gospel is adequately represented in BBN house. #gistloverblog #BBNaija #Gistlover #BBNaijaLevelUp #BBNajia pic.twitter.com/dBtG3vZKI2
— Nabir Abdulsamad 🇺🇸 (@NabirAbduls) July 28, 2022
I will be supporting Eloswag this year because he is Obidiently Yusful. pic.twitter.com/FWUoFvinRy
— OSAZ (@Osaz4l) July 28, 2022
The biggest and most impactful thing I have seen so far from BBNaija
Eloswag📌 “BE OBEDIENT And Useful”#PeterObi4President #BBNaijaS7 pic.twitter.com/wI0myPgfo3— crypto INC (@ukange_davidx) July 28, 2022
My People, Eloswag @Eloswager is one of us. He is OBIdient & YUSful. VOTE & FOLLOW him massively. #BBNaija 🔥✊ pic.twitter.com/nw79YwErWQ
— NEFERTITI (@firstladyship) July 28, 2022
Some social commentators had predicted that the show will be a distraction for Nigerian youth who have become politically active more than ever in recent months.
The message by Eloswag, however, suggests the youth remain politically active and vigilant while enjoying their favorite reality TV show.
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