The British Broadcasting Corporation, BBC, has revealed plans to expand in children and youth-oriented programmes on it online services and contents.
Alice Webb, BBC’s director of children’s programs, said in London that the organisation would invest 34 million pounds in children’s programmes over the next three years.
Webb maintained that the investment also tends to reinvent how best to serve youngest audience.
“We promise new forms of content and interactivity online.
“The new investment will ensure that the BBC’s commitment to informing, educating and entertaining UK children will continue and change the way young audiences consume media fundamentally.
“The extra funding will come from savings in other areas and will see the annual budget for children’s programmes rise to 124 million pounds by 2019 to 2020, with about one quarter spent on online content.”
According to her, the audience is rapidly changing and there is the need to keep up.
“We’re home to the most popular kids’ TV channels in the UK, but as our audience increasingly move online, it’s our job to stay relevant, inspiring and engaging on whichever platform they choose,’’ Webb said.
She added that the new plan would allow BBC to develop more personal online services that would meet the evolving needs of audience.