MultiChoice Nigeria, organisers of Big Brother Naija, has announced Abeg App, an indigenous mobile financial payment platform, as the Headline Sponsor for the upcoming sixth season of the reality television show.
The organisers also announced Patrica, a cryptocurrency platform, as the Associate Sponsor for this season.
The announcement was made known on the Big Brother Naija’s Twitter handle on Monday.
— Big Brother Naija (@BBNaija) April 26, 2021
Speaking on the new partnership, Chief Executive Officer, MultiChoice Nigeria, John Ugbe, said: “We are excited to have Abeg on the BBNaija platform for this sixth Season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season.”
The winner of Big Brother Naija 6 will get N90 million worth of prizes, the highest in the reality television competition’s history.