Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest-standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments.
Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex?
Back home in Africa, the story is totally different, in Nigeria for example more companies prefer to endorse the entertainers than the sports men reason best known to them.
But one name Nabila Fash has come into the industry to make sports stars get values. She is seen as a ‘Midas Torch’, anything she touches turns to ‘Gold’
Nabila Fash, wife of the Musical Taliban, Oritse Femi, needs no introduction, a Sports Brand Strategist, Administrator and Talent Manager. She is an Influencer, Public Relations Strategists and Football Analyst. She is the brain behind most Super Eagles players’ big endorsement deals.
She is the host of a football show “Footie Moments with Nabila”. The football show first started in 2019 and it has been endowing our screens with a different taste of football entertainment.
Nabila is an exciting football show where she talks about football in the most fascinating way.
Although she never played football, she grew up not as a soccer player but she was close to almost top African footballers from former Nigeria captain, Joseph Yobo, Yakubu Aiyegbeni and the rest.S he was their PR. Manager and she has done successfully well managing top players’ PR.
Today, she is a big name in the industry. Nabila is the brain behind Odion Ighalo’s Globacom television commercials, Dettol and some other major deals.
Just recently, she brokered a deal worth millions of dollars for three Super Eagles stars as Brand Ambassador for Dstv, a Sub-Saharan African direct broadcast satellite service owned by MultiChoice. The players are Victor Osihmen, a Nigerian professional footballer who plays as a forward for Serie A club Napoli and the Nigeria national team, who is Known for his composure and finishing, he is widely regarded as one of the most promising and most in-demand African footballers. Onyinye Wilfred Ndidi, another Nigerian professional footballer who plays as a defensive midfielder for Premier League club Leicester City and the Nigeria national team. Ndidi is known for his defensive prowess and long range strikes and Kelechi Promise Iheanacho, a Nigerian professional footballer who plays as a forward for Premier League club Leicester City and the Nigeria national team.
Like a popular African adage, what a man can do, a woman can do better. This is the latest from Nabila. The wonderful woman is here to stay. She is said to also looking towards the Nigeria’s women national team, the Super Falcons, 9th time African champions, to see how she can take up the branding of some of the star players bigger.