The Nigerian Football Federation, NFF, has signed a sponsorship deal worth more than N2.2 billion with Nigerian Breweries Plc. The N450 million per year contract will run for five years.
The ceremony, which held in Lagos, was witnessed by top officials of both partnering entities.
Jordi Borrut Bel, Nigerian Breweries’ Chief Executive Officer, said the brewing giants are proud to be associated with the Nigerian spirit.
“We are indeed delighted about this partnership between Nigerian Breweries plc and the Nigeria Football Federation (NFF). This relationship provides us an opportunity to celebrate the true Nigerian spirit that is fuelled by patriotism, passion and desire for victory, through the platform of Football,” he said.
Amaju Pinnick, the NFF’s president praised the organization for upholding excellence and corporate social responsibility in its Several decades of operation in Nigeria.
Pinnick said: “There were other companies that were interested in these categories but once Nigerian Breweries landed, they landed with conviction, with panache and with finality. We are happy to be involved with them, and I must praise Pamodzi Sports Marketing chairman Mike Itemuagbor, as well as Mitchell Obi and Ejiro Omonode for the roles they played in actualizing this wonderful relationship.
“The NFF is delighted to be in this relationship, and we want to assure you that Nigerian Football will meet your expectations all round.”
The agreement makes Star Lager the ‘Official Alcoholic Drink of the Super Eagles’, while Amstel Malta the ‘Official Malt Drink of the NFF and the National Teams,’ including Russia 2018 FIFA World Cup-bound Super Eagles.