The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, saying the social media’ advertisement has been withdrawn.
The company used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, drawing criticism from the Christian body.
In a letter to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand”, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed regret for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, saying the social media’ advertisement has been withdrawn.
WAMCO management acknowledged the sensitivity of the social media post “considering the sobriety of the season.”
“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.
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