Sterling Bank has issued an apology to its fellow commercial banks whose logos were featured in a controversial promotional post on Twitter.
The bank had last Saturday published a marketing collateral image on which depicted the logo of four banks as lower-cadre financial institutions to theirs, in an apparent subtle shade.
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The tweet sparked a hilarious furore online by Nigerians and also did not go unnoticed by three of the apparently featured banks: Access Bank, First Bank and Union Bank, who immediately fired their salvo back to the bank.
Guaranty Trust Bank (GT Bank) was the only bank which did not respond to the tweet.
But in reaction to the now infamous #BankWars via the same medium on Tuesday, the bank said the now-deleted tweet was “interpreted in ways other than intended.”
The one-customer bank explained that it did not intend to cast their rivals in a negative way and tendered an “unreserved apology” to the banks involved.
Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted.
We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion. pic.twitter.com/ZBgGBRel9b
— Sterling Bank Plc (@Sterling_Bankng) July 24, 2018