Big Brother Naija, popularly known as BB Naija, is unarguably the biggest show in Nigeria, and certainly one of the biggest on the African continent. BBNaija has, year after year, provided enormous socio-economic benefits for the contestants, known as housemates, after their journey in the house. It provides a platform of fame for the housemates within a very short time, as well as a springboard to other things they may wish to do. A good number of them experience an upward trajectory in their careers post-show.
Below are 10 former housemates who have excelled post-show and are deemed the richest housemates of all time.
Tobi Bakre was a housemate in the third edition of the show, tagged: ‘Double Wahala’. Before the show, Tobi was an investment banker who had passion and skills for photography, painting and modelling. Since his third-place finish on the show in 2018, Tobi has gravitated towards acting, compere, TV host and influencer jobs, while also expanding on his already-well known craft. The multi-talented star has bagged a number of endorsement deals over the years, prominent among them is the one with an energy drink. His net worth is estimated to be around N33 million.
Terseer Kiddwaya participated in the fifth edition of the show known as ‘Lockdown’. The son of Terry Waya, a prominent businessman and socialite, Kiddwaya was already affluential when he entered the house. He told the housemates that he paid $8,000 to charter a private jet from Abuja to Lagos for the show. He is the Chief Executive Officer of Valley Foods and the co-founder of AK Exports. After the show, the Benue indigene got signed as an ambassador by brands, including an airline and a distilled liquor, both of foreign extraction. His value is estimated to be N35 million.
Cynthia Nwadiora, popularly known as Cee-C, contested in the third edition of the show, tagged: ‘Double Wahala’. The lawyer was one of the popular housemates of her season and ended up as the first runner-up. Cee-C has since gone on to become an actress and an award-winning influencer. She has worked with brands such as a malt drink, a betting company and two mobile telephone companies. The ‘Spartans’ leader also launched her sportswear line, Cegar. Her net worth is estimated to be valued at N38 million.
Already known as a powerful singer and actress before entering the house, Bisola Aiyeola entered the Big Brother ‘See Gobe’ edition in 2017 as a well-admired personality. She stayed in the house till the last day of the show, finishing as the first runner-up. The mother of one has gone on to feature in popular blockbuster movies such as ‘Chief Daddy’, ‘Bling Lagosians’ and ‘Sugar Rush’. She has also gone on to become a notable face for brands, appearing on TV commercials, shows and billboards. Her value is estimated to be N40 million.
Olamilekan Agbeleshe dazzled the entire African continent when he stormed into the Big Brother ‘Lockdown’ house with his blinking light jacket. Since then, it has been no going back for the singer and songwriter better known as Laycon. Powered by the Icons, his energetic and influential fan base, Laycon soared on to win the 2020 show with a record-setting 60 per cent of the votes in the final week. Expectedly, the President of the Icons has been appointed as an ambassador or contracted to do influencing jobs for various brands, including GOtv, which is from the stables of MultiChoice Nigeria, the programme’s organisers. He is also doing his best to transcend beyond the BBNaija fame by releasing an album entitled: “Shall We Begin”, which has been widely accepted and doing great on major streaming platforms. His net worth is estimated to be valued at N45 million.
Natacha Akide, better known as Tacha or Symply Tacha was already an Instagram sensation before she entered the house for the fourth edition of the show, tagged: ‘Pepper Dem’. She was one of the most talked-about housemates and was expected to reach the finale, but was disqualified on disciplinary grounds 10 days before the final. Since her house sojourn, Tacha has evolved, becoming a businesswoman who represents and influences on behalf of various brands. She also recently launched her logistics company. Her value is estimated to be N50 million.
Mercy Eke, a video vixen, entered as a contestant for the ‘Pepper Dem’ edition in 2019. She instantly became one of the popular housemates and went on to win the competition, making history as the first female to win the grand prize. The leader of ‘The Mercenaries’ has gone to further expand on the gains she made via the BBNaija platform, becoming a model, an ambassador and an influencer for brands such as a tea company and a cryptocurrency company. She has also become a businesswoman, owning her own real estate company. Her net worth is estimated to be valued at N55 million.
Katung Aduwak was the first housemate to be informed that he had gotten a spot to be on the very first edition of Big Brother Nigeria in 2006. He was, however, kept in isolation away from the other housemates for 23 days before he was admitted into the house. He then went on to create history on two fronts: becoming the first-ever winner of the competition and doing so despite entering the house three weeks after the show began. Katung has gone on to further explore his filmmaking passion, evolving from a scriptwriter to a director after obtaining the requisite academic degree. He served for years as Senior Channel Manager at MTV Base, Senior Creative Director at VIACOM International and Executive Director at Chocolate City. He is currently the CEO of One O Eight Media and African Partner for Campfire Media. His value is estimated to be N120 million.
Mike Edwards came into the Big Brother ‘Pepper Dem’ edition as a high jump athlete representing Nigeria and an entrepreneur, owning Aireyys Cigar, the first black-owned cigar line in the United Kingdom. One of the major highlights of the show was when he gifted a pack of his cigar to the Nigerian-American rapper, Jidenna, who was a visitor to the house. Mike had a good stint on the show, finishing as the first runner-up after 98 days. The Manchester-born superstar has after the show continued to pursue his athletic career while also expanding his business. The cigar line is now entrenched in the Nigerian market, while he has become an ambassador for various brands, including a car company, an alcoholic drink and a lemonade beverage. His net worth is estimated to be valued at N130 million.
Ebuka Obi-Uchendu entered for the first season of Big Brother Nigeria in 2006. The lawyer became the most popular housemate for several weeks into the show and was widely expected to emerge as the winner of the show until he was evicted on day 57. After the reality show, he signed endorsement deals with a major telecommunications brand, as well as a popular brewing company. He has also become a mainstay in the media, maintaining weekly column for a national newspaper and writing for blogs. He has, however, evolved, becoming one of the most sought-after comperes and TV host in Nigeria. He is the current host of Rubbin Minds, Judging Matters and the show which birthed him to fame, BBNaija, just to name a few. He is also an ambassador for various brands, including an alcoholic drink and a major telecommunications equipment company. His net worth is estimated to be valued at N200 million.
Editor’s Note: The figures stated were based on evaluation of some of the ex-housemates endorsement deals, as well as data from secondary sources.