Young people could be offered a free latte or cinema ticket in return for having the Covid jab under plans being discussed by ministers.
The UK Government on Sunday announced commercial tie-ups that will see firms like Deliveroo and Uber offer discounted takeaways and taxi rides to people who sign up for vaccination.
A Government source said that further deals were expected in the coming days with cinema chains, coffee franchises and high street restaurants potentially involved.
However ministers have ruled out offering cash bribes as seen in the United States where newly-vaccinated citizens are to be offered $100 in cash, equal to £72.
‘There is a lot of work going on into broadening this out into other areas,’ the source said.
‘We will not be offering cash payments but we hope there will be a range of attractive high street incentives that will encourage more people to come forward and have the jab.’
Boris Johnson is said to be frustrated that 30 per cent of people aged under 30 have still not come forward for their first jab, more than six weeks after vaccinations were opened up to all adults.
A Government source said vaccinations in the age group were currently running at 40-50,000 a day, but added: ‘We’d like to be doing a lot more.’
The move to offer incentives follows controversy over Government efforts to force young people to have the jab by introducing vaccine passports.
Tory MP Andrew Bridgen said: ‘I personally don’t think it would get through the House of Commons in any event and that’s why the Government has moved on to this carrot inducements for young people.’
Labour environment spokesman Luke Pollard said the party was ‘very cautious’ about domestic Covid passports with leader Sir Keir Starmer ruling out supporting them for use in ‘everyday life’ setting up the possibility of a Government defeat on the policy.
Uber, Bolt, Deliveroo and Pizza Pilgrims are among the first brands who will be offering incentives to encourage youngsters to get inoculated, Department for Health has announced.
Taxi app firm Uber will offer discounted rides and meals on its Uber Eats platform for young adults who receive a vaccine, while Deliveroo is planning to give vouchers to young people who get jabbed.
Mr Pollard, who dubbed the offer ‘kebabs for jabs’, said he doubted the concept ‘is going to be enough to get that last 30 per cent of young people’ vaccinated, and called for youngsters to be given more of a role in leading the campaign to get protected from the virus.
Ministers could also face questions about whether the plan complies with the Government’s anti-obesity strategy.
But they are determined to drive up vaccination rates among the young before the winter.
The vaccination rollout has slumped to the lowest rate since it began as demand slows to a trickle due to vaccine hesitancy in the young.
Currently first doses are averaging just 40,000 a day, compared with more than half a million a day in March.
Latest Government figures show that on Saturday there were just 38,851 first doses, compared with 212,159 second jabs. The fall in demand has forced doctors to send back unused vaccine doses to prevent them going out of date.
Dr Rosemary Leonard, an NHS GP, said on Twitter: ‘Please, please, could young people be allowed to get their vaccines earlier than eight weeks.
‘Numerous colleagues telling me of 100s of doses being thrown away, yet “early requesters” at clinics being turned down.
‘I’ve heard of one clinic having to bin 1,000 doses of Pfizer because it had expired, yet turning people away for second dose.’
Some 170,000 doses of the Moderna vaccine are at risk of expiry within the next fortnight because not enough youngsters are coming forward, it is claimed.
Beccy Baird, a fellow at The King’s Fund, also said the young’s vaccine hesitancy is making it harder to know where to prioritise jabs.
So far 88 per cent of adults have had one dose and 72.5 per cent have had both doses.
In total, more than 85million doses have been administered across the UK.
Last night Health Secretary Sajid Javid said: ‘In under eight months, health services across the UK have delivered more than 85million doses – this is a phenomenal achievement.
‘It has shown Britain at its best. From our NHS administering the jabs, to the Armed Forces, thousands of volunteers and civil servants, you have all played an important role in getting us to this life-saving milestone – and I want to thank you all for your tireless efforts.
‘Please get both of your jabs if you haven’t already to protect yourself and your loved ones.’